STORM BOWLING CAMPAIGN
This group project proved a unique challenge of becoming our own six person ad agency, creating an RFP (request for proposal) within a semester. Similar to MIAD, this Marquette class was a sort of capstone project to help gauge student's interest in different agency roles. We divided up by our given strengths and I was the entirety of the creative team, producing the ads and the RFP design. It was exhilarating to be in control of the theme and content of our campaign.
Within the company Storm Bowling, they had trouble distinguishing between their different lines of professional balls. We were challenged to display a new ball from their top three lines and give a more obvious system of ranking, along with making bowling seem more appealing to new customers. We decided that the Greek gods were the way to go, which you can read about in the book below.
