In the start of our branding and identity design class we chose a company and a non-profit to redesign their logos, five versions for each. I chose Alex's Lemonade Stand Foundation, a foundation that promotes research for childhood cancer because of the backstory of Alex. She was a caring four-year-old leukemia patient who set up a lemonade stand to raise money for research. Her family continues her legacy through the foundation in her name. Alex's strives to be a source of community and support for struggling families. Through use of whimsicality and saturated colors, I unified the brand and helped to convey the personality and genuine love of the foundation.